Crafting Sake

Written By Jose Nava
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Jose Nava

Jose Nava is an experienced designer and brand strategist specializing in brand strategy, identity design, and brand positioning – including packaging design, web design, and environment design.

Jose regularly advises next-generation companies in the areas of branding, positioning strategy, visual communications, product and packaging design, and implementation.

His clients have ranged from startups to Fortune 500's and his work has been featured on Forbes, CNN, TODAY Show (NBC), Bloomberg Television, The Miami Herald, and other media outlets.

Jose has been featured on various global campaigns, including 7 For All Mankind's 2020 #WeAreMadeForThis Campaign which features creatives at home, as well as AT&T & VICE's 2015 #BetweenTwoWorlds Campaign which covers a series of stories celebrating creatives’ identities weaving where they’re from with where they’re going.

Previous to Levie, he was Creative Director of the Wynwood Arts District Association, where he established the neighborhood as a strong brand that is globally recognized for its art, culture, and creative entrepreneurship.

http://www.levie.co/
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